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Political Communication at American University.
This interdisciplinary MA program allows students to take courses in both the School of Communication and the School of Public Affairs-the program is shared between the two schools. Students generally complete more of their electives in their home school and receive their diplomas from their home school, but the core requirements for the program are identical.
The MA in Political Communication is offered jointly by the School of Communication and the School of Public Affairs. You may apply through either school—applications are reviewed jointly by both schools, and both need to agree on student admission. The School of Communication operates on a rolling admissions basis for our graduate programs. Applications are reviewed on an ongoing basis until programs reach capacity.
This interdisciplinary MA program allows students to take courses in both the School of Communication and the School of Public Affairs, offering you a unique opportunity to prepare for a professional career in government, politics, political advocacy, public affairs, public policy, and communication through the study of political and communication theory, research, and practice.
- Develop a communication campaign or plan that incorporates the key elements of planning, including situation analysis, research, objectives, strategies, target audiences, key messages, tactics, timeline, and evaluation
- Understand the role of qualitative and quantitative research in strategic communication, and how to apply the findings
- Think analytically about communication problems and identify creative solutions
- Write clearly, concisely, and strategically in a range of formats and media Understand the role of digital strategy and technology tools in integrated communication campaigns
- Communicte confidently and persuasively
- Use theory, best practices, and the latest research in the field to inform communication practice and scholarship