- Ph.D Marketing (minor in Law-Intellectual Property and International Trade), Eller College of Management, The University of Arizona, Tucson, AZ
- Favorite Spot on Campus
- Pence Law Library
- Kelli Frias is an Assistant Professor of Marketing at the Kogod School of Business. She joined the Marketing faculty Fall 2019. Dr. Frias received her Ph.D. in Marketing from the University of Arizona with a minor in Law. Her research interests include issues of marketing strategy, branding, technology and interfirm relationships. She is an Ewing Marion Kauffman Foundation Fellow and recipient of several National Science Foundation, Blue Cross Blue Shield Affordability Cures, and VentureWell Foundation funded awards. Her teaching interests include marketing strategy, brand management, and marketing and law. She has previously worked in grocery retail and labor relations. Since joining American University, she has also begun to mentor students participating in programming facilitated by the Innovation Center, joined the Latino & Hispanic Faculty and Staff Affinity Group, and continued working on grant-related activities.
MKTG-765 Brand Strategy